Italian-based company Flash Battery, based in Reggio Emilia, and a manufacturer of lithium batteries, has opened offices and a warehouse in Houston in order to strengthen its presence in a U.S. market that today is worth 35% of turnover for Flash Battery when considering direct and indirect sales such as batteries installed in machines and industrial vehicles produced in Europe and exported to America.
The subsidiary is called Flash Battery Inc. (which was officially established in 2023 in advance of the company’s actual arrival in the US), with a Board of Directors chaired by Marco Righi, CEO of Flash Battery, and members Filippo Di Gregorio, Chief Operating Officer (COO), and Andrea Pongolini, Executive Vice President of Sales (EVP) of E80 Group in the US.
“The choice of Houston as headquarters," said Marco Righi, co-founder of Flash Battery in a press release, "is strategic with respect to our plans for development, and above all for after-sales service to support the American, Mexican and Canadian markets, which represent a fast-growing market for us."
“All research and production, will remain in our headquarters in Sant'Ilario d'Enza, where more than 120 people are engaged in development. The Houston office will instead focus on strengthening relations with overseas customers, gathering useful information for the innovations demanded by those markets and providing remote assistance and any on-site visits free of delays due to differences in time zones”.
Flash Battery Inc – which also has its own warehouse – relies on the work of skilled technicians who travel throughout the NAFTA market.
“With the opening of the Texas office," Righi said, “among other things we will be able to support E80 Group, the multinational leader in intralogistics solutions based in Reggio Emilia, which is enjoying extraordinary success in the US and isn’t just our main customer, but a true development partner. Looking ahead, we see a number of opportunities for growth in the US in the construction and logistics automation sectors, and we’re also looking with great interest at the airport market, and in particular all the vehicles that move goods and people at airports."
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